4 Facebook Marketing Tips For Your Real Estate Business

The real estate business can be tough. There’s so much you need to do to establish a strong client network. And then there’s all that competition out there. Not only are there a lot of real estate agents out there in the market, there’s a lot of competition online too.

These days, a lot of significant real estate operations have moved online. From virtual tours to online listings, people have found it much more convenient to look for property from the comfort of their screens. This makes it all the more necessary for you to establish your own online presence as a real estate agent. And how can you start?

Through Facebook! Besides just being a social media platform that helps people connect with one another, Facebook is also very useful for all kinds of business dealings and promotional efforts. Which is why it’s the perfect platform to help you launch your online real estate promotion strategy. Here are a few great tips to help you get started.

1. Set up a Facebook business page

When promoting your business, the very first thing you need to do is establish a professional presence. And one great way to do that is by setting up a Facebook business page. You need a page that is specifically dedicated to your real estate firm.

Set up a business page and optimize it for your followers by following these steps:
Add relevant categories to attract the right people. For real estate firms these would be categories like real estate, houses, property dealings, and more.
Add your logo to your profile picture and add in an attractive, engaging cover photo so that your page is recognizable.
Add all complete contact details so your customers know how to reach you.
Set up an automated response so that anyone reaching out to you is answered immediately.

Once your page is up and running, invite your direct contacts to like and follow it. Start by getting people you know to share your business page with others to get organic followers.

2. Create eye-catching posters for your page

Visuals form a significant part of your marketing campaign. With an increased trend for digital marketing, the need to make your visual content exciting, engaging, and fresh has become all the more integral.

Luckily, you don’t have to worry. The internet provides you with a variety of online design tools to help you create engaging graphics without having to waste money on a professional designer.

Use online design tools like PosterMyWall to get access to a range of Facebook post templates and customize them according to your brand.

Your posts can be anything from announcements about recent listings to exclusive real estate tips and tricks that buyers need to know.

3. Market your brand using Facebook ads

With everything moving online, figuring out how to determine what customers want has become increasingly technical. But with Facebook ads, you can now directly access your client’s key interests with just a few clicks.

Facebook ads allows you to advertise your business through the most popularly used social media platform. It also allows you to customize your advertisements based on customer preferences.

You can create your own custom real estate ad flyers through design tools like PosterMyWall and use them as Facebook ads. The ideal real estate poster should have:

  1. A clever slogan or question about looking for houses or property to catch the reader’s interest.
  2. Your real estate brand logo as the solution to your customer’s real estate needs.
  3. Your contact information.
  4. A call to action button leading to your Facebook page or website.

4. Give virtual tours of popular properties through Facebook live

Virtual tours are the new trend in real estate. Because of all the restrictions put in place by the pandemic and lockdowns, it’s become hard for real estate agents to schedule in-person property tours. That’s where virtual tours come in.

Using Facebook to give virtual to your online audience for all popular listings. You can also hold virtual open houses so people who can’t make it to an actual open house can still see the property from the comfort of their screens.

This way, you’ll be able to show them the space in real time and answer any questions they have immediately, without any extra costs.

Final thoughts

Competition has increased significantly in the real estate market over the years. With the above mentioned effective marketing tools, you will be able to make sure you are ahead in the game. Get new customers and optimize your listings by using these tips and see the true benefits of digital marketing.

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